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NXU Inc.
Creative Lead
Director of Photography, Videographer, Video Editor, Social Media Specialist
Date
May 2020
Location
Mesa, Arizona
Electric truck prototype reveal and explainer video
Yearly recap video
Product offering educational video
On a crowd-funded mission to create an electric future without compromise, Nxu inc (previously Atlis Motor Vehicles or AMV) needed to capture and retain the publics attention. From humble beginnings in an empty warehouse to a public company with over 120 employees, I documented and told the Nxu/AMV story through owned channels and across multi creative mediums.
As the sole video creative working on a bread-crumb budget, I created everything from product launch videos & teasers to quarterly report live streams, long-format episodic series, billboards, weekly update youtube videos, social media posts across 5 channels, and the list continues. I once filmed a Time Square billboard in the warehouse bathroom as it was the only room with no windows and I had less than a day to deliver the final result. During my time with the organization, Nxu gained over 100,000 followers across it's social channels and raised over $14 million through regulation crowd funding.